Ever since Facebook ads was introduced as a Pay-per-click platform last year, it’s seemed like an afterthought.
It was completely random whether an ad would get approved, and a large percentage would get denied by their vague and draconian terms of service. People even had theories about getting ads approved late at night because the people checking the ads were “drunk college kids.”
Still, once an ad got through, if you could manage a decent click-through rate, Facebook could be very profitable. The ads are contextual, and you can drill down by demographics like age, gender, location, and interests. The right ad can be a gold mine.
Anyway, it seems like Facebook is actually paying attention to their advertisers lately.
Low and behold, I received an email today:
“Welcome to the first Facebook Ads newsletter.”
It had some articles on best practices, and techniques to make your ad stand out, and how to optimize your CTR.
Not much, I know, but at least they’re starting to realize that maybe if they don’t treat advertisers like crap, they might make a lot more money.
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