Escape Job Hell

Facebook starts paying attention to PPC Advertisers (finally!)

Ever since Facebook ads was introduced as a Pay-per-click platform last year, it's seemed like an afterthought. It was completely random whether an ad would get approved, and a large percentage would get denied by their vague and draconian terms of service.  People even had theories about getting ads approved late at night because the people checking the ads were "drunk college kids." Still, once an ad got through, if you could manage a decent click-through rate, [+]

Creative Ways to Sell PLR, Keyword Research, and More [VIDEO CASE STUDY]

I did this site review for one of my subscribers. His offer was a large (10,000+) PLR package. I go over several ways he could change both his site, and his offer to substantially increase conversion, and set up a lasting stream of revenue. [+]

Beware the Yahoo Slap [VIDEO]

Video blogging is just easier. I'm a lazy bastard. [+]

Hell has frozen over (John Chow makes a useful post)

John Chow has actually stopped reviewing sushi restaurants and made a useful post for a change. I know, it's hard to believe. I've been subscribed to his feed for quite a while, and this is the first post I've read all the way to the end in months. Take a look: Evading the Google Slap Update: I take it back. It was a guest post by Jonathan Volk, and that makes more sense. He always posts [+]

Tracking Adwords: Content vs. Search

So I was browsing Google's massive Adwords tutorials and came upon a feature I had never heard about. I was looking for a way to differentiate content from search clicks in my tracking. From the Adwords Learning Center: The ValueTrack tag is a simple tag that you can add to your Destination URLs. It will allow you to distinguish the clicks you receive from search and content sites in the Google Network. It can be used with [+]