Ever since Facebook ads was introduced as a Pay-per-click platform last year, it’s seemed like an afterthought.<RANT>
“Who Else Wants A Proven Money-Getting Blah Blah Blah…”
Seriously. Do people still need to use this headline? There are so many other great headlines to steal.
</RANT>
Sorry. I just really dislike that particular headline. The headline is by far the most important part of your sales page, and yes, it’s always a good idea to start by copying a proven, profitable headline. If you don’t already have one, go to your desktop right now and create a new text file called “swipe file.”
Anytime you see a headline, or a piece of copy, or any kind of marketing that catches your eye, STEAL IT. Copy it, and paste it right into that text file, and save it.
Don’t worry. You’re not breaking the law. You’re creating a swipe file, and it’s something that every great copywriter has. Why start fresh when there’s years and years of proven, profitable marketing out there?
Here are a couple of classic headlines to get your brain going:
- “They laughed when I ____________, but then I _____________”
- “[EXPERT] made $1 billion dollars doing [whatever your product is about], and he did it wrong”
- “7 Simple Steps that can skyrocket your income in 20 minutes”
Want some more great headlines? Pick up a copy of the Inquirer. As stupid as that sounds, those are some of the most compelling headlines out there, and believe it or not, they’re written by some of the highest paid copywriters in the world.
